More Than Loft Ladders (MTLL) is a franchised business concerned with the installation of loft ladders and hatches (and more!), who operate regionally across the UK.

We started working with MTLL to develop a CRM system when it became clear to them that their existing solution was becoming a growth limiting factor with their ever-increasing volume of jobs. The old system was just proving to be too clunky, unintuitive, unreliable and generally not fit for purpose.

The initial solution developed by Breeze which was effectively a minimum viable product with a few bells and whistles that focussed on job and franchisee management went live in 2022 and has helped transform the business.

Since going live, we have been working continually with MTLL to enhance and streamline the comprehensive management and functional processes; getting into levels of detail and refinement that just wouldn’t be possible with an off-the-shelf system that includes integrations with the likes of Checkatrade and TrustATrader.

For confidentiality reasons we cannot go into any detail, but suffice to say that users across the business see just the information that is relevant to them, at the point when it is needed and optimised to display on the device they are using and customers are kept informed with a comprehensive suite of action-based and time-based messages via email and SMS.

The hidden gem with this project and every intuitively focussed bespoke Breeze front end is that behind it is an expertly designed database containing your data, easily accessible for providing a wealth of management information to use to drive your business even further forward.

The upshot here is that there are thousands of businesses out there, maybe yours, of a comparable size to MTLL that have similar problems to solve and who probably think that trying to squeeze their processes into generic off-the-shelf solutions is their only recourse and that bespoke would be too costly. This project and several others we have undertaken over the years are evidence that this is, most emphatically not the case.